Privacy Policy
Last updated: April 2026
1. Who We Are
ECET Studios ("we", "us", "our") is a web design business based in Gravesend, Kent, England. We are the data controller for the personal data collected through this website.
Contact: hello@ecetstudios.co.uk
Company registration details will be added here once the business is registered as a limited company. ICO registration reference will also be added.
2. What Personal Data We Collect
We collect personal data that you provide directly to us through this website:
| Source | Data Collected |
|---|---|
| Style preview email gate | Email address |
| Project brief form | Name, email, phone number, business name, business description, location, website URL, style preferences, feature requirements |
| Contact form | Name, email, phone number, message |
| Style quiz | Email address (optional), industry, style preferences |
| Website audit tool | Email address, website URL submitted for analysis |
We do not collect data automatically through cookies, tracking pixels, or analytics tools. If we add analytics in the future (such as Plausible Analytics for aggregate statistics), this policy will be updated accordingly.
3. Why We Collect It (Legal Basis)
We process your personal data under the following legal bases as defined by the UK GDPR:
- Legitimate interest (Article 6(1)(f)) — To respond to your enquiries, provide quotes, and deliver our web design services. We have assessed that our legitimate interests do not override your rights and freedoms.
- Contract performance (Article 6(1)(b)) — Where you become a client, we process your data to fulfil our contractual obligations (building and maintaining your website).
4. How We Use Your Data
We use your personal data to:
- Respond to your enquiry or project brief
- Prepare and send you a project proposal or quote
- Deliver web design and development services
- Communicate with you about your project
- Send you relevant follow-up information (you can opt out at any time)
We will never sell your personal data to third parties. We will never use your data for automated decision-making or profiling.
5. Who We Share It With
We share your data only with the following third-party services, which act as data processors on our behalf:
| Service | Purpose | Data Shared |
|---|---|---|
| Web3Forms | Form submission delivery (email) | All form data submitted |
| Vercel | Website hosting | Standard server logs (IP address, browser type) |
| Google PageSpeed Insights API | Website audit tool | URL you submit for analysis (processed by Google) |
These services may process data outside the United Kingdom. Where this occurs, appropriate safeguards are in place (such as Standard Contractual Clauses) to ensure your data is protected to UK standards.
6. How Long We Keep It
We retain your personal data only for as long as necessary:
- Enquiries and leads: Up to 12 months from last contact, then deleted
- Client project data: For the duration of our business relationship plus 6 years (for legal and accounting obligations)
- Email gate submissions: Up to 12 months, then deleted
7. Your Rights
Under UK data protection law, you have the right to:
- Access — Request a copy of the personal data we hold about you
- Rectification — Ask us to correct inaccurate or incomplete data
- Erasure — Ask us to delete your personal data ("right to be forgotten")
- Restriction — Ask us to limit how we use your data
- Portability — Request your data in a machine-readable format
- Object — Object to our processing of your data based on legitimate interest
To exercise any of these rights, email us at hello@ecetstudios.co.uk. We will respond within 30 days.
8. Cookies & Local Storage
We use browser localStorage (not cookies) to store the following on your device:
- Your cookie consent preference (accepted/declined)
- Brief form draft progress (so you can return and continue)
- Style preview favourites
- Email gate status (whether you've unlocked full previews)
This data stays on your device and is never sent to our servers. You can clear it at any time by clearing your browser's site data.
When you accept cookies via our consent banner, this records your preference in localStorage. If we add analytics in the future (such as Google Analytics or a privacy-friendly alternative), it will only be activated after you accept. This policy will be updated before any analytics are added.
9. Children's Data
Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe we have collected data from a minor, please contact us and we will delete it promptly.
10. Security
We take reasonable technical and organisational measures to protect your personal data, including encrypted connections (HTTPS), secure hosting (Vercel), and limited access to personal data within our organisation. However, no method of transmission over the internet is 100% secure.
11. How to Complain
If you are unhappy with how we have handled your data, please contact us first at hello@ecetstudios.co.uk and we will do our best to resolve your concern.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
12. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.